Rancher’s Reserve is more than just a name
it’s a family of businesses built on quality, heritage, and a passion for exceptional food. At the heart is Rancher’s Reserve Ranch, where cattle are raised with care and respect, setting the standard for everything that follows. From the ranch to the table, this commitment continues at Fern, a fine dining restaurant that brings a refined, ranch-to-table experience to West Palm Beach, and at Steak Shop, a specialty butcher and market offering premium cuts and provisions. And soon, the vision expands even further with Rueshaw, an exciting new concept on the horizon, promising to carry forward the tradition of excellence and innovation that defines Rancher’s Reserve.
The ranch
RAISED HERE. STAYS HERE.
Rancher’s Reserve is our privately owned ranch located in Okeechobee, FL where we humanely raise our own American wagyu cattle and Berkshire hogs without the use of antibiotics and hormones. Our goal is to supply our local community with a healthier option of beef and pork with full transparency.
The butcher shop
West Palm Beach’s Premier Butcher Shop & Market
Steak Shop is a boutique butcher shop in West Palm Beach, Florida, specializing in locally raised, hormone- and antibiotic-free meats. Our mission is to provide the highest quality meat, straight from our ranch to your table. We believe that exceptional quality and responsible farming practices are at the core of every cut we offer.
The restaurant
a ranch-to-table dining experience
Fern is where ranch-to-table dining comes to life in the heart of West Palm Beach. Rooted in the heritage of Rancher’s Reserve Ranch, Fern takes pride in serving premium Florida-raised beef alongside thoughtfully sourced ingredients from like-minded farms. Every dish reflects a commitment to quality, sustainability, and flavor; whether it’s a perfectly seared steak, a vibrant seasonal plate, or a handcrafted cocktail. With a warm, modern atmosphere and a focus on genuine hospitality, Fern offers a dining experience that is both elevated and inviting.
The steak house
coming soon to west palm beach
Rueshaw is the next evolution of the Rancher’s Reserve legacy; an upscale steakhouse coming soon to West Palm Beach. Designed to showcase the finest cuts of Florida-raised beef and premium selections from trusted ranches, Rueshaw will blend bold flavors with refined technique in a setting that’s both modern and timeless. With an emphasis on quality, craftsmanship, and an unforgettable dining experience, Rueshaw is set to become the city’s premier destination for steak lovers.